Principles of mobile app design: Delight users and drive conversions - Google I/O 2016

author Google Developers   3 год. назад

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Harvard i-lab | Why You're Over-Thinking Your UI/UX with Rohan Puri

In this workshop we will take you through the steps in thinking about (and preempting) user interaction and user experience design. Then we will outline ways in which we can evaluate, test, and analyze interactions to pivot designs leanly. This session will be highly interactive and will use examples from real startups.

How to build a Billion Dollar app? | George Berkowski | TEDxCityUniversityLondon

Apps have changed the way we communicate, shop, play, interact and travel and their phenomenal popularity has presented possibly the biggest business opportunity in history. George gives you exclusive access to the secrets behind the success of the select group of apps that have achieved billion-dollar success. George Berkowski is an entrepreneur who has built businesses in manned space flight, online dating, transportation and mobile apps. His new venture is IceCream ~ a Camera app that never runs out space (and a lot more fun features). He is one of the minds behind the internationally successful taxi hailing app Hailo where he led the product team until September 2013. George studied rocket science and economics at the Massachusetts Institute of Technology, and business at the École Supérieure de Commerce de Paris. He was Chairman of MIT’s Enterprise Forum in the UK and is heavily involved in the UK and US startup scenes. George now divides his time between London and Silicon Valley. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at

Discover the expanded Material Design motion guidelines - Google I/O 2016

Motion plays a key role in bringing material design to life. Material uses motion to educate the user about hierarchy, guide focus through the experience, and even add delight in sometimes unexpected places. The material design team has revamped the Motion guidelines to include detailed guidance on all things motion, from basic duration and easing curves suggestions to natural surface transformations and intricate choreography of moving elements. Join John Schlemmer, Material Motion Lead, as he gives the scoop on this new design guidance and shares his approach to motion on apps like Google Calendar and Inbox by Gmail. See all the talks from Google I/O 2016 here: Watch more Android talks at I/O 2016 here: Watch more Chrome talks at I/O 2016 here: Watch more Firebase talks at I/O 2016 here: #io16 #GoogleIO #GoogleIO2016

Creating UX that “Just Feels Right” with Progressive Web Apps (Google I/O '17)

On mobile, a seamless user experience can be the difference between success or failure for a product. In this talk, Mustafa and Owen will share the secrets to creating UX on the web that “just feels right” in the way users have come to expect. You'll see some real world examples of how this is done right, as well as get UX Principles that cover slick transitions, handling network failures, increasing conversions and much more. See all the talks from Google I/O '17 here: Watch more Android talks at I/O '17 here: Watch more Chrome talks at I/O '17 here: Watch more Firebase talks at I/O '17 here: Subscribe to the Google Developers channel: #io17 #GoogleIO #GoogleIO2017

Best Practices to Slim Down Your App Size (Google I/O '17)

Learn how Android Studio, the Android Support Library and Google Play can help you reduce your app size by using new tools and following simple best practices. Users are more likely to download an app and keep it on their device if it has a small download size and disk usage. Lean apps tend to perform better due to their smaller memory usage. All Android developers will walk away from this session with a new arsenal of tricks to slim down their app. Watch more Android talks at I/O '17 here: See all the talks from Google I/O '17 here: Subscribe to the Android channel: #io17 #GoogleIO #GoogleIO2017

The barriers to users finding and engaging with a specific app are significant. While efforts are always being put into mechanisms to increase app discovery, it's critical for app developers to make sure app experiences are engaging. How can you best connect with the consumer of your app? What makes for a great app experience? What are best practices to help reduce friction so that users convert? This talk will help answer these questions by covering app design best practices based on research.

See all the talks from Google I/O 2016 here:
Watch more Android talks at I/O 2016 here:
Watch more Chrome talks at I/O 2016 here:
Watch more Firebase talks at I/O 2016 here:
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#io16 #GoogleIO #GoogleIO2016

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