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Dan Perry, Principal at SBI, and Eric Estrella, Client Success Manager at SBI, demonstrate how to conduct market research. http://bit.ly/GoSBI. 0:18 Show introduction, and how to do market research inside your organization 2:02 Defining market research 2:32 The importance of market research to strategic alignment across the organization 3:38 The 4 steps to market research, beginning with market segmentation 12:15 How to conduct the intelligence needed for market research 12:55 Determining who should own the market research process inside the organization 13:54 The 4 types of research to conduct 16:40 The importance of a win loss analysis to market research 21:20 Why understanding your buyers is a key input to market research 27:10 How to utilize competitive and employee research 31:57 Summary of the 4 types of research 32:20 Show wrap up SBI insider Video Podcast Summary: This week on SBI Insider Video Podcast, we walk our audience through how to conduct market research. In our first segment we define market research, and its importance to strategic alignment. Dan and Eric will then break down the 4 steps to market research. In the next segments, we demonstrate how to gather the intelligence needed for market research. We’ll explain the four different types of research, and how to determine who should be responsible for each. We’ll wrap up the show by summarizing each type of research and how to conduct it. Ready to Make Your Number? We like to keep it simple here at SBI. If you want a copy of the workbook mentioned in this video, go to SalesBenchmarkIndex.com/2016-report to see the details of our six step revenue growth methodology, which covers market research, corporate strategy, product strategy, marketing strategy, sales strategy and talent strategy. If you want to have one of SBI’s seasoned sales and marketing consultants help you implement our revenue growth strategy in your organization, let us know at https://salesbenchmarkindex.com/contact-us/.
Do you know what you need to do to make sure your small business, start-up, sole-proprietorship or consultancy succeeds financially? Lori Atwood shows you all you need to CFO-style financial planning and projections for your small business. She explains what you need to know about your customers, your revenue, your expenses and your goals. Lori will show you how to test your financial plans and projections to see if they are going to be a success. Sign up for Lori's newsletter at https://loriatwoodfearlessfinance.leadpages.net/top-5-household-finance-apps/ and visit my site at http://loriatwood.com. Leave me a comment or question and click thumbs up if you liked the video. Thank you!
A series of training videos on various topics designed to promote the well-being and productivity of real estate agents and Equity Real Estate.
presented by Darian Rodriguez Heyman, author, Nonprofit Management 101: A Complete and Practical Guide for Leaders and Professionals & Nicci Noble, president, Noble Services You dream of a strong, vibrant community and have a sense of how to make it real. But how can you rally the funds you need to connect your vision to action? Join us as we move past conceptual theories and concepts into the practical, tactical solutions that can and will help you get dollars in the door. We'll share concrete tips and tools for individual giving, foundation grants, corporate sponsorship, earned income, and online and peer-to-peer campaigns, plus point you in the right direction for more information.
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