Seoul Fashion Week 2017 kicks off, with eye on expansion

author ARIRANG NEWS   2 год. назад

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How To Look Fly AF In Korea (ft. Seoul Fashion Week) | ASIAN BOSS

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[KSTYLE TV] SFW with Nicole | 2017 S/S Seoul Fashion Week

More episodes : It only happens twice a year. The trendiest week in Seoul has officially begun! Follow our girl Nicole as she ventures around the DDP and gets a sneak peak of next season's styles form the hottest designers based in Seoul! From invite-only fashion shows to private fashion parties, Nicole will show you around Fashion Week like no one has ever before! Subscribe for more up to date videos : Follow us!

Shopping for Korean Fashion with Amy from Vagabond Youth 👯

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[서울패션위크] 2017 F/W GREEDILOUS 디자이너 박윤희

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Street Fashion in Seoul, South Korea | Intersection | The New York Times

In the Hongdae neighborhood of Seoul, Mina Kwon, an illustrator, says her style is influenced by hip-hop and androgyny. Produced by: Jonah M. Kessel Subscribe to the Times Video newsletter for free and get a handpicked selection of the best videos from The New York Times every week: Subscribe on YouTube: Watch more videos at: --------------------------------------------------------------- Want more from The New York Times? Twitter: Instagram: Facebook: Google+: Whether it's reporting on conflicts abroad and political divisions at home, or covering the latest style trends and scientific developments, New York Times video journalists provide a revealing and unforgettable view of the world. It's all the news that's fit to watch. On YouTube. Street Fashion in Seoul, South Korea | Intersection | The New York Times

It's that time of the year again... when Korea's fashionistas meet under one roof for Seoul Fashion Week.
Designers and organizers are working overtime to dazzle buyers... and ensure Seoul garners greater recognition as a leading city in global fashion.
Kim Min-ji shows us what's hot this season.
Korea's contemporary fashion industry is relatively young -- only dating back to the 1950s -- and it has yet to attain global recognition.
But top notch Korean designers are moving up the ranks,... while also seeking to share their expertise with the next generation.
Rubina Collection is one example.
The contemporary women's wear line started 37 years ago... and it recently launched a second line with more dynamic pieces.... to expand its customer base.

"Fashion isn't something that happens in a year or two. You have to keep working on it -- researching and trying new things. But nowadays a lot of young people just jump into the industry and leave. They need to have passion and get out there into the field if they want to succeed."

Rubina is one of over 60 brands taking center stage at this year's Seoul Fashion Week -- which opened Tuesday with an array of cutting-edge designs and concepts for the coming fall and winter season.

"The show is now its 17th year. Its relative youth gives it an air of excitement and possibility,... but it's also that much more important for the participation of more industry veterans as well as young designers... to make the event a global attraction."

A growing number of foreign buyers and press are taking an interest in Korean fashion,... but the country still has a tough road ahead.

"Fashion weeks generally need to attract between one- and two-thousand buyers to get business going and be considered a success, but in Korea the figure is between 200 and 300. That figure is growing, and we're in the process of expanding."

Another challenge is the Seoul event is later on the calendar than other major international fashion weeks,... so buyers have already made the rounds of other events.

"At the end of the day, it's a festival. There needs to be more events on the sidelines for greater participation. If the media, the government, the private sector, the public all participate to create a festive mood -- business will follow -- as more people will post information and it will circulate."

Industry watchers say designers should also target markets where the Korean Wave is popular... and the Korean brand will catch on both in Asia and around the world.
Kim Min-ji, Arirang News.

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