Chanel, Louis Vuitton Top the List of the Most "Emotionally Intelligent" Brands

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Chanel, Louis Vuitton Top the List of the Most "Emotionally Intelligent" Brands
Chanel, Louis Vuitton Top the List of the Most "Emotionally Intelligent" Brands

Chanel tops a new ranking that aimed to gauge brand equity, including expertise and emotional connection with consumers. According to the Luxury Institute’s annual “Emotionally Intelligent Brand Index,” Chanel beat out Christian Dior, Gucci, Hermès, and Saint Laurent, among other brands, in connection with a survey of over 1,200 individual with a minimum of $150,000 annual household income. Fellow Paris-based brand Louis Vuitton nabbed the second-place spot on the Luxury Institute’s list. The Ne...

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